Which CMS to use on your website

CMS stands for Content Management System and it is how you will manage your website from behind the curtains. Page creation, content upload, SEO, etc. But how to decide which CMS will be best suited for your needs? 

CMS differences

WordPress was built from the ground up as the world’s best content management system (CMS) and blogging platform. Approximately 70-80 million websites use WordPress.

HubSpot is a fantastic customer relationship management (CRM) platform. US Digital Partners (USDP) has worked with HubSpot for over ten years. We have dozens of clients currently using HubSpot for prospect/customer tracking, email marketing, content development, and analytics. 

Both systems still excel at what they were designed for, so it’s up to you to consider your specific needs.

• Considerations
• Customisation
• Staying Up-to-date
• Job Opportunities
• Rights and Data
• Analytics
• Support

How necessary is customization to you? Do you like to work within an established template or go wild with your own beautiful custom designs? WordPress and HubSpot differ widely on this, with WordPress offering significantly more options for independent innovation. The entrepreneurial designer finds an open palette for expression in WordPress if that’s what you like.

HubSpot uses templates to design its sites: you pick a template and then customize it for your needs. Picking HubSpot CMS is a little like picking Wix.com or SquareSpace.com instead of building a customized site. If you’re looking for a supported and established look to boost your confidence, this is the way to go.

Updating your CMS

How important is it for you to update your website? With WordPress, you will always be on the latest version of the platform, and a relatively low-cost, low-effort refresh can feel like a significant design improvement. You will essentially get far better lifetime value from your website redesign investment and avoid the need for another significant website redesign project.

If you frequently need or desire to customize certain areas, HubSpot might not provide the upgrades without the help of a designer. Their in-house designer may even require a full-scale redesign in order to fix a small cosmetic change.

CMS Analytics

How willing are you to explore plugins to manage your web traffic? WordPress requires the installation and use of further plugins in order to analyze data. They’re easy to download and customize, providing options. However, you also have the option of integrating HubSpot analytics for a WordPress site, which we’ll address below. 

HubSpot definitely has the upper hand on analytics, providing instant data following your website launch. Again, do you want a more customized solution or a one-track solution?

For each specific need, there’s a CMS waiting for you.